Future of Media Event to Discuss & Debate Branded Content With Experts From BuzzFeed, Digiday, Globe & Mail and /newsrooms

All-Star Panelists to Delve Into World of Native Advertising,
Brands as Publishers, Journalism’s Role in Sponsored Content and
Where Digital Media Is Headed; Follow #FOM2013 on Twitter for
Updates

TORONTO–(Marketwire – Jan 29, 2013) – Digital Journal Inc.
announced its next Future of Media event featuring some of the most
influential leaders in media and branded content.

The event will take place March 14 in Toronto and will feature
executives and leading experts from

BuzzFeed
, the

Globe & Mail
,

Digiday
and

/newsrooms
.

Future of Media events are panel discussions that explore how
current trends, technologies, business practices and social media
innovation affect both the media industry and its audience. At this
year’s event the focus will go beyond just media and look at
marketing and advertising as well.

The upcoming

Future of Media
event will take place Thursday, March 14, 2013
at Toronto’s Drake Hotel Underground (1150 Queen Street West) at 8
p.m. Doors open at 7 p.m. and admission is free and open to the
public. Note: Seating is limited so it will be first-come,
first-served. Previous events have hit capacity very quickly so
early arrival is highly recommended.

On the panel discussing the booming trend of branded content is:
Jonathan Perelman, Vice President of Agency Strategy and
Development for

BuzzFeed
; Josh Sternberg, reporter at digital media news outlet


Digiday
; Steve Ladurantaye, media reporter at the

Globe & Mail
; and Sabaa Quao, Chief Marketing Officer of
Digital Journal Inc. and co-founder of

/newsrooms
.

Future of Media discussions are must-see events for anyone
interested in the rapidly changing landscape of media, the Web and
digital technology. The March 14 event will focus particularly on a
trend the digital media world is clamoring to talk about: brands as
publishers.

The panel discussion will focus on the following
topics:

  • What is the role of branded content (aka brand journalism
    or content marketing) in media?



  • How will branded content play a role in the future of
    media for both brands and media companies?



  • What do brands need to know as they make the transition
    into becoming publishers?



  • Should media companies and brands invest in branded
    content, and what are the pros and cons?



  • Does sponsored content create an unholy alliance between
    brands and media companies?



  • What role does everyone play in the branded content
    industry?



  • How will agencies, marketers, journalists, brands and
    media companies collaborate and compete?



These are just a few of the hot topics to be discussed at the
Future of Media event in March. The event will feature a live panel
discussion followed by a Q&A session. Future of Media will be
covered live on Twitter via the hashtag #FOM2013 and questions will
be taken via Facebook and Twitter to pose to panelists.

Journalists wishing to cover the event can request a press pass
and interviews by calling (416) 410-9675 or emailing

futureofmedia@digitaljournal.com

Contact:

Digital Journal

Chris Hogg

416-410-9675